The water that fills the footwear’ soles was taken from the River Jordan and blessed by a priest in Brooklyn.
A pair of Nike Air Max 97s usually sells for about $160, already a sizeable price ticket for a pair of sneakers. However now, one Brooklyn firm has raised that worth level to a whopping $1,425 by filling the soles with holy water and advertising and marketing them as “Jesus Footwear.”
According to CBS News, Brooklyn-based artistic arts firm MSCHF merely took a conventional pair of the traditional shoe and stuffed the shock-absorbent backside with holy water from the River Jordan. Blessed by a priest in Brooklyn, this mere addition elevated the value tag to $1,425, with some pairs reselling for $4,000. Moreover, a golden Jesus on a crucifix serves as a shoelace arm.
Regardless of the value tag, one purchaser bought the pair at full worth on Tuesday. In response to MSCHF head of commerce Daniel Greenberg, it took a mere minute to promote.
The pair of “Jesus Footwear” is now listed on resale website StockXfor a whopping $4,000.
To Greenberg’s credit score, the challenge began as a solution to elevate consciousness of how simply swayed shoppers are by “collab tradition,” which has corporations associate as much as promote restricted and unique merchandise at preposterous worth factors. As The New York Postwrote, your complete effort was a troll.
“We considered that Arizona Iced Tea and Adidas collab, the place they had been promoting footwear that
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